DIPLOMA COURSE IN AGRICULTURAL MARKETING
Venue
Ministry
of Agriculture,
Directorate
of Marketing & Inspection,
New Secretariat Building.,
Nagpur-1. Ph. 2532272. Fax.
0712-2533453.
e.mail. jtamangp@nagpur.dot.net.in
Duration Six
months (instead of existing 11 Months)
Intake Capacity 10
Qualification Graduate with sufficient knowledge of English, sponsored by the concerned Deptts. Qualification is relaxable, if recommended by the sponsoring authority. Five private candidates may also be admitted, provided they are suitably
qualified and willing to incur the cost of training.
Training Fee No fee shall be charged
Cost of Training Sponsoring authorities/ Private candidates will have to incur the cost of training towards payment of TA/DA, study tour, project
survey work etc.,
Course Material Shall be provided free of cost to the
participants strictly for training purpose and not for publication in any form.
No.of
session One Session
each year.(From September to
February)
Definition of market and agricultural marketing, historical development, approaches, classification of markets, types of marketing functions and services, futures trading, marketing channels, marketing institutions - rule of the games - formal/informal, agricultural marketing system - then and now, market integration, contract farming, marketing development and planning, modem infrastructural facilities, cooperative/ group marketing systems, value addition and, agro-processing, post harvest technology, marketed and marketable surplus, marketing costs and margins, marketing efficiency and input marketing.
Unit ll: Agril. Marketing
Organizational Management:
Structure and Model of Agri-Marketing Organizations with functions, market planning, management of agri- marketing personnel, role of leadership, motivation and human relations in improving organizational efficiency, various communication methods, effective co-ordination of various marketing functions, management of finance, man-power and hygienic conditions in the markets and food supply chain management..
Unit
III: Legal Framework of Agricultural Marketing:
A.P (G & M) Act, PFA, MFPO, FPO, Weights and Measures, Packaged Commodity Rules; 1S0-9000, Consumer Protection Act, Storage and Warehousing Act,. Comparative study of State Agricultural Produce Market Acts, Market regulation, Model Act, Land Acquisition, Public Premises Eviction Act, unauthorized occupation, Forward Contracts Act, Grading and Standardization, formulation and enforcement of grade standards, grading under Agmark and at Producer's level, modernisation of grading at farm/mandi level, Model Act and reforms suggested.
Unit IV: Key. Agricultural Marketing Organizations:
Role, Functions and Schemes of NAFED, NCDC, CCI, JCI, IIP,CFTRI, MPEDA, APEDA, NHB, Directorate of Economics & Statistics, DMI, NIAM, BIS, CWC, SWC, Commodity Boards, Export Inspection Council, State Cooperative Marketing Federations, Forward Markets Commission.
Unit V:
Market Information.
Role, importance and concepts of market intelligence, agricultural price terminology, administered prices including support prices, methodology of data collection, critical review of market intelligence and news service, role of IT and tele- communication, on line market information service, electronic auctions, commodity information system, e-chaupal model, dissemination of market intelligence through various media, importance and limitations of statistics, market information schemes, index numbers and cost of living, cyber trading/e-commerce, market Information Service (AGMARKNET) and infrastructure development schemes launched by DMI.
Unit
VI: Marketing Extension:
Role and importance of extension service, challenging role of market extension in global agri-trade, role of leadership in market extension, improving the communication skills of the extension personnel, role of effective coordination in marketing extension, role of communication, role of IT and newspaper and radio talks, art of public speaking, marketing information service, role of information, publicity and propaganda, advantages of direct marketing, pledge finance, forward marketing, role of private sector in extension.
Unit VII: Survey and Research in Agricultural Marketing:
Importance, techniques and methodology of survey, drafting of questionnaire and
schedule, testing of schedule, sources of primary and secondary data, opinion survey, statistical methods of sampling, sampling errors, mean, mode, median, correlation and regression, time series analysis, index numbers, median, correlation and regression, time series analysis, index numbers, documentation of reference material, guidelines of drafting of reports, estimation of marketable/marketed surplus & post harvest losses, price behaviour, cost and margin studies, economics of storage, surveys for market development projects, evaluation and feasibility studies.
Unit VllI: Exim of Agricultural
Commodities:
Overview of export and Imports, WTO, AAO, export procedures and documentation, export credit, codex, standards, HACCP, sanitary and phyto-sanitary measures, tariff and non tariff barriers to trade, AEZs, Food Parks, Export promotion schemes.
Practicals:
(i)
Hand on experience
Practical training in inspection, sampling analysis and grading of selected agricultural commodities, practical training in storage and ware-housing and post-harvest technological practices, processing and preservation of fruits and vegetables,
(ii) Field level practical during all India study tours:
The trainees are to compulsorily undergo two short duration study tour's to study the operational aspects of selected regulated markets, marketing boards, institutions concerning various aspects of agricultural marketing, processing, grading and packing of agricultural commodities, post harvest units etc.
(iii)
Field level practical during local study
tours.
(iv) Marketing Survey and reporting:
Trainees have to conduct survey on either selected commodity marketing case studies or marketing problems as a compulsory requirement and submit the survey report.